Align Your Digital Presence with Purpose
Crafting a Powerful Online Identity for Your Wellness Brand
Over the years, I’ve had so many conversations with clients who are eager to expand their reach, dreaming of speaking on stages to thousands, partnering with top brands, and finding aligned clients. But when I take a closer look at their websites or online presence, there’s often a disconnect. The desire for these opportunities is there, but the groundwork to attract them hasn’t been fully laid. There are intentional steps you can take, like creating a polished media kit, refining your digital footprint, showcasing videos of you speaking, and sharing content that allows potential partners to truly understand what you bring to the table.
Manifesting What You Haven’t Built Yet
We often talk about the power of manifestation, and while it’s a beautiful practice, it’s not just about visualizing something into existence. It’s about doing the work—putting in the time and effort to align your external presence with your internal goals.
This is your reminder that you can’t manifest something you haven’t deeply invested in, whether that’s through intention, time, or outward demonstration of those desires.
If you want to attract corporate partnerships, your website needs to speak their language, and your media kit should be ready to show why you’re the perfect partner—not just for now, but for the long term.
Why You Need a Media Kit
A media kit is essential for any wellness practitioner looking to collaborate with brands, media outlets, or potential clients. Think of it as your professional calling card—a reflection of who you are, what you offer, and how you communicate your value to the world.
It’s a powerful tool that makes it easy for potential partners or clients to understand your brand, see your achievements, and envision how you could work together. All of your work, ethos, and vision are neatly packaged, ready to share.
Creating a Media Kit: The Essentials
To make the process easier, there are platforms like Mediakit.com or Canva that offer resources and templates to help you create creative and polished media kits.
Here’s what they might include:
Introductions: Your name, your brand mission, target audience, and unique value proposition.
Logo: Feature your business logo prominently on the first and subsequent pages.
Branding: Use your brand colors and brand assets consistently across your website, social media, and newsletter assets.
High-Quality Images: Showcase your wellness business with top-notch images of your location, products, and services.
Business Description: Craft a brief description incorporating your mission, products, and services.
Products and Services: Highlight unique features or benefits of your wellness products and services.
Testimonials and Case Studies: Demonstrate effectiveness with customer testimonials and case studies.
Press Releases: Feature recent press releases or media coverage your business has received.
Contact Information: Ensure your contact details, phone number, email, and website are readily available.
Leveraging QR Codes
QR codes have become a powerful tool for seamlessly connecting your audience to your digital offerings. Whether it’s directing someone to your website in your marketing materials, booking page, or a specific call-to-action, QR codes simplify the process.
Here’s a list of websites where you can easily create QR codes:
Including a QR code in your media kit or presentation deck can make it effortless for potential partners or clients to connect with you.
Creating a media kit doesn’t have to be complicated, especially with the right tools:
Canva: An online graphic design app, available in four price tiers ranging from free to enterprise-level. It’s an excellent tool for creating visually appealing media kits, and you might even consider becoming an affiliate once your new website is set up.
Bio and Headshot Folder: Keep a dedicated folder with your bio, headshot, approved photos, and articles you’ve written or those that have been written about you. This will make it easier to update and share your media kit as needed.
Google Drive: Use Google Drive to store your approved photos, bios, and any other assets you might need when sharing your media kit. Consider creating a QR code linked directly to this drive for easy access.
